Insights
Practical notes on presence, accuracy, and what voters and AI assistants find when they research candidates — written for people running for office and the teams behind them.
-
Florida's 2026 primary: dates, deadlines, and who can vote
Florida's 2026 primary is August 18. It's a closed primary, so only registered party members can vote in their party's races — and the deadline to register or switch parties is July 20. Here's everything you need.
-
Open vs closed primaries: who can vote in each state
Whether you can vote in a party's primary comes down to your state's primary system. Here are the four main types, what each means for you, and how to find your state's rule.
-
Your campaign has two audiences now: the people researching you, and the AI answering on their behalf
Voters still read your page with their own eyes — but more of them are asking AI assistants first. The same clear information can serve both. Here is how to think about that second audience.
-
What voters find when they look you up — and why it shapes your race
Before a voter decides, they research you. What they find — in search and in AI answers — often forms their first impression. Here is why that matters and what you can do about it.