What is online reputation management
It is the practice of shaping what people find when they search for you or your brand, across Google and AI assistants, so the results reflect an accurate, favorable picture.
Consulting Firm · ID
Snake River Strategies
Win the search. Defend the reputation. Grow the brand.
Snake River Strategies is a discreet, high-end consulting firm that helps business and political leaders take control of what the world finds when it searches for them — and what AI assistants say about them. Founded and led by Gregory Graf, the firm pairs twenty-five years of judgment with agentic AI built natively into the work.
Why it matters
What drives this campaign
How is Snake River Strategies different
It builds agentic AI directly into the work rather than adding it on afterward, paired with more than 25 years of judgment, and takes on hard, high-stakes problems with creative…
What is political SEO and political reputation management
It is owning a candidate or official's name, issues, and the AI answer in search and AI assistants, so voters, donors, and reporters find an accurate picture before an opponent …
What is AI visibility (GEO and AEO)
It is shaping how AI assistants such as ChatGPT, Gemini, Perplexity, and Claude describe you, so the first answer people receive is accurate and works in your favor.
About
Snake River Strategies
Snake River Strategies is a discreet, high-end consulting firm that helps business and political leaders take control of what the world finds when it searches for them — and what AI assistants say about them. Founded and led by Gregory Graf, the firm pairs twenty-five years of judgment with agentic AI built natively into the work.
The practice spans three disciplines. Win: search and AI visibility — reputation-grade SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) that put the right results first in Google and in answers from ChatGPT, Gemini, Perplexity, and Claude. Defend: online reputation management, crisis communications, and executive and personal defense for the moments that decide careers and companies. Grow: digital PR, earned media, and thought leadership that build a durable authority and a protective moat.
For campaigns and officeholders, Snake River Strategies is a leader in political SEO and political reputation management — helping candidates own their name, their issues, and the AI answer before an opponent defines them, alongside narrative strategy and government affairs. It works with candidates, elected officials, PACs, and political organizations operating where every search result is opposition research.
The firm is also the force behind a growing civic-technology ecosystem. It is the creator of BetterCandidate.org, a national candidate directory built for the age of AI search; The Idaho Voter Guide (idahovoters.com); and Political Potatoes, a fact-driven Idaho political news and analysis platform. Together they help voters find accurate information and help candidates be found.
Clients bring Snake River Strategies their hardest, highest-stakes problems, and the firm answers with creative, bespoke strategy and the technology and connections to get results where scripted firms cannot. Its client work has been featured in the Wall Street Journal, the New York Times, Bloomberg, Forbes, and POLITICO.
Greg Graf — Founder & Principal
Questions
FAQ
Do you work with both businesses and political clients?
Yes. The firm operates at the highest level for executives, founders, and brands, and for candidates, elected officials, PACs, and organizations.
How do we get started?
Book a confidential consult. The firm assesses your situation in full and outlines the path forward.
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